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Josh Rosenberg
Josh Rosenberg

We don't just talk cars ... we teach how to buy them.

2010 Toyota Yaris Features
Review And Prices

(See Also: How To Get The Best Deal On A New Toyota)

The 2010 Toyota Yaris makes a solid choice in the economy car segment due to its versatile body style choices, comfortable drive, outstanding fuel economy and attractive cabin.

It's actually an "entry-level" vehicle that offers more than typically expected in terms of both features and performance. While you shouldn't expect quick acceleration from its 106-horsepower four-cylinder engine, you can enjoy smaller gas bills with up to 36 mpg on the highway. Toss in its easy driving dynamics, comfortable ride and affordable pricing, and you've got a vehicle well worth serious consideration.

2010 Toyota Yaris 4-Door Hatchback

And new for the 2010 model year is the addition of standard traction and stability control, as well as a manual transmission choice for the five-door Yaris hatchback. In addition, the previous S model has been replaced by the optional Sport package.

For those shopping this segment, other vehicles possibly worth considering include the Honda Fit, Ford Focus and Nissan Versa.

Trims, Standard Features And Options:

The 2010 Toyota Yaris is classified as a subcompact economy car and is offered in three-door hatchback, five-door hatchback and four-door sedan body styles.

Base Yaris models come somewhat sparsely equipped, although you won't see alot of these on a dealer lot, with standard features such as air conditioning, intermittent wipers, 14 inch steel wheels, a tilt steering wheel and 4-way-adjustable front seats. And while speakers are pre-wired, technically even a radio isn't standard issue. There's several additional standard features on the sedan, including a height-adjustable driver seat, a remote trunk release and a tachometer.

Many optional features are grouped into packages and there are several stand-alone options. The Convenience package includes a CD/MP3 player with satellite radio and an auxiliary audio jack, a rear window wiper for the sedan and a 60/40-split rear seat that slides and reclines for the hatchbacks. The Power package includes all of the Convenience package features plus full power accessories and keyless entry.

2010 Toyota Yaris Sedan

In addition, there's a Sport package that adds to the Power package with a leather-wrapped steering wheel and shift knob, sport seats, 15 inch wheels, iPod integration, foglights and exterior styling upgrades.

Available stand-alone options include cruise control, 15 inch alloy wheels and foglights.

Engines, Powertrain And Gas Mileage:

Powering the front-wheel-drive 2010 Yaris is a 1.5 liter inline-4 engine that produces 106 horsepower and 103 pound-feet of torque. The standard transmission is a 5-speed manual while a 4-speed automatic is optional.

The EPA-estimated gas mileage for the new Yaris is a class-leading 29 mpg city and 36 mpg on the highway with the manual transmission. But the automatic doesn't suffer much, rated at a nearly identical 29 mpg city and 35 mpg highway.


Standard safety features on all 2010 Yaris models include antilock brakes (ABS), stability control, traction control and side curtain airbags.

In government crash tests, the Yaris sedan received four out of five stars for both frontal and side-impact protection for all occupants. The three-door and five-door hatchbacks earned five stars for driver protection and four stars for passenger protection in frontal-impacts and five stars for front passenger protection and three stars for rear passengers in side-impact tests.

2010 Toyota Yaris 4-Door Hatchback interior


The Yaris' cabin is attractively designed and fairly comfortable for an economy car. That said, rear seating in the hatchbacks is somewhat cramped, but this can be significantly offset with the optional sliding/reclining rear seats. On the other hand, the sedan is fairly spacious for a subcompact because it's 20 inches longer than the hatchback. It should also be noted that the center-mounted instrument panel, while attractive, draws the driver's sight further away from the road in order to see them.

While the sedan offers 12.9 feet of luggage space to the hatchback's 10, the hatchbacks have three gloveboxes to the sedan's one and also offer 25.7 cubic feet of cargo room with the rear seats lowered.


The 2010 Yaris makes for a versatile city car with its light and responsive steering and easy maneuverability, while still feeling solid cruising down the highway. Obviously, the Yaris isn't engineered for power-seeking driving enthusiasts, but still boasts adequate oomph for highway passing. The engine is also fairly quiet overall, but can get a bit noisy when pushed. Car shoppers seeking a practical and sensible commuter vehicle with great gas mileage will likely be pleased with its overall performance.

How To Get The Lowest Price:

Best Negotiating Tactic: Well, there's definitely a 'best way' when it comes to new car buying. If you want to get the best bottomline, out-the-door price you need to know exactly who to talk to at the dealership, how to make the contact and how to make this person eager to quickly drop prices as low as possible to get your sale.

Here's the details on exactly how to get the best price on a new Toyota ... or any other car.

Also, For 'Used' Car Buyers ...

Those of you in the market for a used car may want to check out this article about how to buy a used car at the lowest price. It details a super effective buying method, one that often beats down prices to wholesale levels.

And somewhat related to this, here's another excellent method that identifies Price-Distressed Cars Right On Dealer Lots. These are vehicles they are so desperate to unload they would welcome your wholesale offer.

In addition, you can also try Bank Repo Vehicles And Government Auto Auction Possibilities in your own geographic area. While there can be a lot of junk vehicles at these auctions, there are often absolute gems sprinkled in as well. This article reviews what to expect at open-to-the-public car auctions and how to locate them in your own area.


2010 Toyota Yaris Three-Door Hatchback:

Manual: list price: $12,605, invoice price: $11,975
Automatic: list price: $13,405, invoice price: $12,735

2010 Toyota Yaris Five-Door Hatchback:

Manual: list price: $12,905, invoice price: $12,260
Automatic: list price: $13,705, invoice price: $13,020

2010 Toyota Yaris Sedan:

Manual: list price: $13,365, invoice price: $12,696
Automatic: list price: $14,165, invoice price: $13,456

Other Models Of Possible Interest:

Pre-owned Toyota Yaris Overview & Buying Guide
2011 Toyota Yaris Review
2010 Toyota Matrix Review
2010 Toyota Camry Overview
2011 Toyota Avalon Review
Pre-owned Toyota Corolla Info & Best Price Help
Pre-owned Toyota Model Overview & Wholesale Strategies

Additional Models Of Possible Interest:

2011 Toyota RAV4 Review
Review: 2010 Toyota Corolla
Review: 2011 Toyota Camry
2010 Toyota Prius Overview
Used Toyota Avalon Info & Auction Info
Pre-owned Toyota Camry Overview & Auction Sources
Used Toyota Rav4 Info & Auction Sources

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